Primary Research: Questionnaires

For part of my primary research, I created the questionnaire to discover the some of the demographics and psychographics of psychological horror film audiences. I designed questions to find out what the audience would find effective in posters and the narrative.

Looking at my questionnaire, I decided to improve it by adding more questions about the narrative of psychological horror films and giving more detail in the question so they are easy to answer. I also added more images and made the questions bold to stand out. This makes the questionnaire eye-catching and appealing so the audience answering the questions are more likely to engage with it.

This would help me in my research as the answers will be reliable and give good detail.

Questionnaire results

Analysis

For my first question, I asked what age group the person would fit into. This is an important question as it discovers my main age for the target audience, discovering more about the demographics of my audience. Asking what age group someone falls into is better than asking their age because people would feel more comfortable and likely to give more reliable answers to my questionnaire. From this question I found that the mode age was 16-18 years old, making up 72%. This therefore shows me that the main age demographic for my film is around this age group. I will consider this when writing the script for my psychological horror and what characters to include in the narrative to make it effective for the main audience age demographic.

Analysis

I felt that this question was important in knowing more about the key demographics of my audience. This again allows me tounderstand what characters to include in my narrative that would relate to my audience. I found that my results were almost equal between male and female (however female being 4% more). This being within a close percentile tells me that there is a both male and female audience of psychological horror films. I will consider the similarity in the demographic of gender when creating my final products so that it appeals to both genders. This therefore keeps a wide target audience for my film.